EAG BUILDS WORLD CLASS VISITOR EXPERIENCE
Our client was a new college with no existing visitor program for prospective students. They had to quickly develop a visitor program to showcase facilities, programs and other opportunities available for students.
EAG’s team met with administration to understand the college’s timeline for opening. With a campus under construction and limited facilities to show, EAG needed to come up with creative ideas for a visitation program.
Once the discovery phase was completed, EAG worked with campus leadership to create a visitation program that would meet their objectives not only during the construction phase but after the campus was fully open.
EAG presented the client with several proposed visitor programs they could launch, including a brief description of each program, outcomes for each program and intended audiences.
EAG worked with the client to develop messaging, sequenced communication plans, presentations, scripts, and analytics for their visitation programs.
EAG developed a comprehensive tour ambassador training program to ensure consistent messaging and performance.
The college met its visitation goals and implemented visitation and yield-based events which resulted in the college meeting its inaugural enrollment goal.