Partnering with EAG’s seasoned higher education professionals can increase your college’s international enrollments and expand your global brand through a customizable international recruitment strategy.
Read how EAG is assisting two of its current college partners with different approaches to international recruitment.
EAG works in parallel with NSU’s internal recruitment team to expand and diversify markets to achieve identified enrollment objectives above NSU’s internal enrollments.
NSU is nationally ranked with more than 23,000 students studying in over 100 programs. With more than 1,300 undergraduate and graduate international students primarily from Latin America and the Caribbean, NSU engaged EAG to expand visibility within these existing regions and build exposure in new regions. Prior to working with EAG, NSU’s international undergraduate recruitment team enrolled an average new international student intake of slightly more than 100 each fall. The goal of the engagement was to create greater diversity within the enrollment pool and increase enrollments without impacting NSU’s current enrollment flow.
Examples of EAG Approaches
Identify high-potential markets and deploy two full-time recruiters and one part-time recruiter to build market visibility and conduct follow up with applicants
Purchase targeted prospect names from the College Board and work with NSU to create robust communication campaigns with the goal of increasing applications
Collaborate with overseas government scholarship programs to seek approval for NSU to be recognized as an official destination for students studying abroad, with NSU matching the scholarship amounts from the governments.
Results
EAG completely manages the international recruitment function for UB with the goal of financial savings in labor and travel as a result of EAG’s year round in-market presence.
In 2019, UB sought a firm which could develop and execute a robust international recruitment strategy aimed at increasing international student enrollments while reducing its average recruitment cost. Prior to working with EAG, the university had built a strong brand in market; however, the average recruiting cost was increasing. At the same time, UB was undergoing a reorganization of its international admissions office and decided to outsource the international recruitment function.
Examples of EAG Approaches
Develop a comprehensive international recruitment strategy targeting new and existing geographical areas, with India as the primary targeted country.
Deploy two in-country recruiters in India and one in-country recruiter in Southeast Asia to increase brand awareness, market visibility and yield
Through access to UB’s CRM, identify cohorts of students in different stages of the admissions funnel, with the goal of converting students to admit and eventually I-20 ready