A Partnership to Build Globalization on Campus
EAG currently works with seven colleges in the U.S. and five colleges in Switzerland, creating a specialized approach for each school to effectively globalize their respective campuses. EAG offers partners two paths to fulfill their globalization needs: a collaborative approach that involves EAG working with their current international enrollment team; or EAG acting as the partner’s sole international recruitment team.
The following case studies demonstrate two paths colleges can take to effectively partner with EAG.
EAG INCREASES DIVERSITY OF APPLICANT POOL
Our client is nationally ranked with more than 23,000 students studying in over 100 programs. With more than 1,300 undergraduate and graduate international students, primarily from the Caribbean and Latin America, our client engaged EAG to create greater visibility within these existing areas and build exposure in new regions.
Prior to working with EAG, our client’s international undergraduate enrollment totaled 260 with an average new student intake of 80 international students. The campus president set a goal of enrolling more than 550 undergraduate students at the conclusion of the 2020 strategic plan.
Approach
- In collaboration with our client’s international recruitment team, visibility plans were developed by our client and EAG to increase exposure in market
- EAG provided training and college client materials to its expansive agency network so they could effectively recruit students for our college partner
- EAG worked with overseas government scholarship programs to seek approval for our client to be recognized as an official option for students studying abroad
- EAG’s Account Manager followed up with agencies and students to maximize yield within the applicant pool.
Outcomes
- EAG generated more than 500 applications for Fall 2020, with a yield of 70 deposits
- Of the 500 applications, 37% were generated by agencies, compared to this college client only receiving 10 applications from agencies the year prior
UNIVERSITY OUTSOURCES ITS INTERNATIONAL RECRUITMENT FUNCTION TO EAG
Undergoing a reorganization of its international admissions office, our regionally ranked client was seeking a firm which could develop and execute a robust international recruitment strategy aimed at increasing international student enrollments while reducing its average recruitment cost. Prior to working with EAG, our client employed seven full-time staff members dedicated to international recruitment.
With nearly 25% of overall enrollments generated from international markets, we worked closely with this client to understand historical international enrollment trends which aided our team in developing a comprehensive plan for market visibility and yield.
Approach
- EAG developed a customized international recruitment strategy targeting existing and new geographical areas.
- EAG added in-country recruiters dedicated to the recruitment of international students.
- Through this client’s CRM, EAG was able to identify cohorts of students in different stages of the admissions funnel – with the goal of converting students to admit and eventually 1-20 ready.
- Working with its large network of agencies abroad, EAG was able to provide training and digital literature to ensure agencies were generating qualified applicants for this university.
Outcomes
- EAG generated over 2,550 applications for Fall 2020, with a 30% increase in number of students admitted
- EAG’s efforts resulted in a greater number of countries within the application pool
